On Tuesday evening I was invited to Benefit's Fake Up launch event. As a strictly fashion only blogger, I was a bit dubious about attending at first as, quite frankly I know nadda about make up. I'm not accustom to any fancy, technical words and am more of a 'I know what I like and I like what I know' kinda gal when it comes to stuff I put on my face. I soon came to the realisation that actually, attending something like this could teach me a thing or two, and aid me in my fear of the unknown. ..And who the heck am I to turn down an invite from Benefit? Home of 'They're Real' mascara and what turned out to be the sweetest PR, social media and make up gurus, like, ever.
Throughout the evening we sipped prosecco, nibbled on canapés (I instantly regretted the last minute Mc D's drop in before we arrived) and chatted to the various Benefit girls and bloggers, vloggers et al .
The point of the event was the launch of their new Fake Up concealer. Basically, all you need to know is it was used all over Cara Delevingne for Matthew Williamson's Feb AW '13 show to make her look like this after partying with Rhi Rhi the night before...
Lisa, the Head Makeup, Trend Artist and Brow Expert (and who is responsible for the above glow) demonstrated how to use the product and gave us a few pointers on what makes it so bloody fabulous.
We left with the best goody bag.. Fake Up and Hello Flawless powder cover up (as it's the product's one year anniversary!)
Fact #1 // You can use the stick on any part of your face. Sweep it under the eyes like you would a normal concealer, and blend in. The difference really is amazing, and you can see the healthy glow almost instantaneously. It's great for around the nose area, and is perfect for any redness, rosacia and blemishes.
Fact #2 // The concealer is encased in a hydrating ring of balm. Again, making it perfect for the around the nose area. I have a horrid cold due to this even more horrid weather we've been having lately. This not only covers up the redness but soothes dry skin from all that nose wiping.. gross but true.
Fact #3 // The sticks come in three different shades. Light, Medium and Deep. Lisa explained that by taking one little step outside of the box, you can use them to contour. If you're a fan of contouring, or want to, but find it a bit complicated, Fake Up concealer actually makes it so simple! Using the Deep stick, swipe a line under both cheek bones. Blend it in, noticing almost immediately that extra definition. It works really well on the skin for a day look as its so light and hydrating. Lisa recommends that you buff in your foundation over the top (-always contour under your foundation, doing it over the top makes it way too obvious).
The medium shade of Fake Up that I was matched with. -Note the hydrating ring.
Fact #4 // The product is £18.50 each and launches on 30th March, with a HUGE waiting list already, so get down to your nearest Benefit counter and pop your names down ladies!
Fake Up was launched in America this week and word is it's all sold out already!.. Out with Touche Éclat, in with Fake Up!
I'll finish with this beaut view I snapped from the 27th floor of the Grape & Olive.. great venue, great product, great company.
