Tuesday, 11 September 2012

BREAKING NEWS! Grazia Street Fashion Week

So, being members of the blogosphere an' all.. We're all well versed in the importance of street style. Wether it's a quick Instagram snap in the bedroom mirror, or Fashion Week style clustertography [see ADR above] ..and yes, I did just make that up. Street fashion has become the crux of the industry, and lies between the foundations of a designer's scrapbook.. slowly but surely materialising into the the lust-worthy creations we see stomping down the runway, plastered across our fave mags (oh hey Grazia) and ultimately in the stores we save our pennies to shop in. 

Full circle. Funny, huh?

This takes me to SFW. A week you NEED to pen into your diaries. Fancy yourself as Cardiff's very own Olivia Palermo? Or maybe Caroline Sieber? Grazia is giving you the chance to have your own piece of the sidewalk catwalk. 

The week of Saturday 22nd to Friday 28th of September will see 7 fashion bloggers (including me in Cardiff) invade their home city to find the best of the best of the sartorially blessed. 

Each day, the pictures taken will be uploaded live to Graziadaily.co.uk.. with the opportunity for you to upload pictures of yourself in your strongest look from the 22nd September. Those voted the most stylish 5 will win a £250 Warehouse voucher!

Don't forget to vote for your favourite city from October 1st... with 5 £50 Warehouse vouchers up for grabs for those who vote!! 

As I said, I will be scouting the streets of Cardiff for the chic, the styled, the creative and the "pahh.. oh, this old thing"'s.

Start point : Warehouse, St David's 2 which will also house the in-store hair makeover experience by Toni & Guy -open to everyone! 

The SFW Time Table :

Saturday 22nd: Liverpool 
Sunday 23rd: Birmingham 
Monday 24th: London 
Tuesday 25th: Cardiff 
Wednesday 26th: Manchester 
Thursday 27th: Leeds 
Friday 28th: Edinburgh 

Get involved and spread the word using the Twitter hashtag #streetfashionweek

       I'm planning to mark Cardiff's rightful place firmly on the fashion map. 
Who's with me?

Find out more here or grab this week's Grazia, out today!

^Grazia's Hannah Almassi^


  1. hey there, thanks for your comment, amazing grazia fashion week, love your red and tartan look, and you're right, I think I can pull off maybe some chiffon, all depends how you style it really. You're such a sweetheart!

    xx nathan.niche

    1. Hey Nathan, thanks for your comment!

      That's UK Grazia's Hannah Almassi in the pic.. and I agree.. so chic! Looking forward to your future posts with a bit of chiffon for good measure :)